The official definition of public relations (PR) is a public maintenance of a positive image of your company, and the steps you take to add value to your brand and continue to improve your client relationships.
This can include donations, sponsorships, alliances, events, volunteers, and other acts that are considered more on the benefits to society of an increase in your sales. You can browse this link to know about public relations.
Public Relations is about creating and maintaining a positive relationship.
Why Public Relations hard to define? People often confuse Public Relations with marketing. While PR is a form of marketing, generally consists of focused attention from third-party sources that create indirect advertising or promotion of you or your company.
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If a newspaper is not a piece about your community practices, or your commitment to the cause, which is the focus of attention. your audience will be more attentive to you because it is not a direct advertising campaign that made you my sales department.
Public Relations is about creating a company people want to do business with.
Society loves a great story, and good PR is creating and tell a great story in the most interesting way. The better and more positive story, the more likely you will be accepted and the more valuable your public relations will be. Best Public Relations coverage is spontaneous, but it is also possible to create a well-structured PR plan and follow it.
Stick to one mission, and stand by one message.
Public relations are an improvement. Whether you've decided to improve your internal functioning, customer service, brand image, or common identity, to make sure that your goals are clear and achievable. Take a stand on issues that affect your audience, and make sure that your efforts are recognized.