Search engine optimization (SEO) is a process of improving the visibility of a website or web page through optimized search engine results pages (SERPs). In contrast, search engine marketing (SEM) is a broader term that includes all activities undertaken to generate leads and sales from search engine users. However,  Seo in new Zealand is also important as this helps in getting a better ranking on the search engine.

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There are many reasons why you may want to consider SEO for your business. 

By optimizing your website for the major search engines, you can increase your chances of being found by potential customers. Additionally, SEM can help you create leads from interested visitors who happen across your website via the search engines. 

Metrics that Affect Search Rankings

Google Analytics tracks a variety of user behavior data that can help you improve your website's click-through rate (CTR), organic search traffic, and overall search engine ranking. 

1. Organic search traffic: The most important metric for SEO is organic search traffic, which refers to traffic from natural sources such as search engines, blogs, and other online resources. 

To improve your ranking in organic search results, make sure your website's content is high quality and relevant, and optimize your website for keywords that are frequently searched by users. 

2. CTR: Another important metric for SEO is click-through rate (CTR), which reflects the percentage of visitors who clicked on a particular ad or link after seeing it appear on a website. 

Low CTRs can negatively affect a website's ranking in organic search results.