Categories of Search Engine Optimization (SEO)

SEO means Search Engine Optimization and is a very important process for website marketing. It tends to make a site quantity, quality in search engines. Also, it is just the process of ranking a website in any search engine. You can avail the benefits of SEO company in New Zealand through various online sources.

SEO techniques fall into two broad categories:

White Hat SEO – Techniques that search engines recommend as part of good design.

Black Hat SEO – Techniques that search engines disapprove of and try to minimize their effects. This technique is also known as spam detection.

How do search engines work?

Crawling – The process of retrieving all web pages linked to a website. This task is performed by software called crawlers or spiders.

Indexing – The process of creating an index of all accessed web pages and storing them in a large database that can later be retrieved. Basically, the indexing process consists of identifying the words and phrases that best describe the page and assigning the page to specific keywords.

Processing – When a search request arrives, the search engine processes it, e.g. it compares the search string in the query with the indexed pages in the database.

Counting Relevance – It's possible that more than one page contains the search string, so the search engine starts calculating the relevance of each page in its index to the search string.

Extraction of Results – The final step in search engine activity is to extract the best matching results. Basically, it's nothing more than viewing it in a browser.