As an employer or recruiter, you certainly want to fill positions with the best talent you can find. But this process can be challenging – recruiting for highly technical or other hard-to-fill positions requires a fresh approach and updated strategy.

Keep in mind that many of these hard-to-fill positions didn’t exist 10 years ago. Others require such technical skills or specialized experience that finding an appropriate candidate can seem utterly impossible. Some locations can be harder to find certain types of talent, too. So what’s the answer?

By combining traditional recruiting techniques, such as job advertising, with more modern approaches, such as tapping into employee networks and building online strategies, you can succeed in filling hard-to-fill roles. If you want to learn more about HR tips for employees refer to https://hrresourceguide.com/hr-topics/.

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Following are the effective recruitment strategies for hard-to-fill positions

1. Build Out Your Social Media Networks

Create social media accounts for your company on Twitter, Facebook and Instagram. Develop YouTube videos and blog post series to recruit and network with candidates. Through these social media accounts, you can show prospective candidates what it is like to work at your company and highlight why your employees love coming to work every day. Showing prospects why your company is so great through content is an amazing recruiting strategy for hard-to-fill positions.

Encourage all of your employees, especially recruiters and hiring managers, to use social media to find candidates. Offer training for employees to teach them how to build their online networks and how they can help you recruit candidates. Meanwhile, monitor which networks give you the most traction and results so that you can optimize your efforts.

2. Encourage Employee Referrals

According to SHRM, employee referrals are the most powerful source of finding candidates. Employee referrals are typically higher quality, close quicker and tend to stick around at your organization longer. Who wouldn’t want all of that?

To implement an employee referral program at your organization and start hiring those hard-to-fill candidates, start with these steps.

3. Get Smart With Content Marketing

By creating and publishing unique and interesting recruiting content that matters to your prospective candidates, you can build your reputation as an employer of choice, generate and capture interest in your organization and help applicants find your company easily when they search online.

For example, try using email, social media and online content to invite and drive job seekers to a recruiting happy hour or company meetup – great ways to not only build interest in your company but also to get to know potential candidates face-to-face.

4. Revise Your Job Descriptions

Use attractive language that highlights the benefits and rewards of working at your organization. Instead of listing off 15 things that candidates must have in order to apply, take this opportunity to hook candidates and convince them they have to work for you.

Obviously, job particulars need to be included. But remember to include company perks, benefits (e.g., free lunches, health care, paid vacation), career advancement opportunities and interesting projects candidates can expect to work on.