When it comes to a printer, you may be aware of its capability. For instance; printing images, documents and other paperwork is what the printer is capable of. However, there’s more as there are things you may not be aware of what your printer is capable of. Here are a few things.
Download Apps – There are a few apps printers are capable of downloading. This feature is usually seen in newer models that are able to download apps. For example; monthly calendars and crosswords are some of the apps printers are able to download. At the moment, there are limited apps but app developers are working on coming up with new apps soon in the future.
Save Ink – You must be aware of the fact that ink cartridges are one of the biggest and most expensive accessories. In order to save on ink, there is a feature called “draft mode” which allows us to save more on the ink. Head over to settings and turn this mode and you see more savings on the ink.
Make Magnets – Promotional magnets can be printed by your printer just by sitting at home. All you need to do is invest in magnet paper from an office supply store, head home and then print the magnet based on your printer’s settings.
Back up Files – Storage capacities and dedicated SD card slots are seen in printers. This feature allows you to store files and documents and then print them if required in the future.
Although digital tools have gained a lot of focus, some traditional tools like direct mail and catalogues are also regaining the lost attention. Being powerful enough to influence buying behaviours, catalogues are making a strong comeback in both B2B and B2C arenas. Not to mention, the emergence of new-age print collateral due to technological advancements has strongly supported this shift. Let’s learn about how your business can gain value and customers using attractive catalogues.
Drive Buying Behavior to Generate More Sales: Once known as a selling tool among businesses, catalogues are now used as tools to influence and inspire. The use of lush photos, content flows, and stimulating images compel viewers to take action. Several pieces of research also support this, stating an increasing role of catalogues in motivating sales among millennials.
Multichannel Marketing: Catalogs are powerful enough to create strong business-buyer relationships. Moreover, these print materials are feasible, affordable, customizable, and measurable marketing solutions. Besides, you can target a specific area by circulating the distribution of catalogues to evaluate how effective they prove to be for your business.
How to Get Started?
Although attractive, catalogues have a lot more under the hood. While creating one, you might get overwhelmed with the variety of papers, inks, enhancement, and integration opportunities. However, you can get through this dilemma with careful planning on designs, content, and colour choice. In addition, evaluating your budget can help decide the best paper, ink, and printing combinations for your desired targets.
In today’s world, business cards have become extremely important in every kind of business setting. Whether you work for a corporate house or own a business, it is a must to have business cards printed. Believe it or not, this simple-looking card can do wonders for your business. Merely giving your name and contact details (even with minimalistic design) can lead to fruitful results. Here are some of the benefits you may reap by having a set of business cards ready for your potential customers:
Channel of Communication: A business card helps your potential customer reach out to you in case they want to follow up with you after a meeting. Therefore, a business card establishes a channel of communication between you and your customers.
Sign of Professionalism: At the very least, carrying a business card displays your professionalism towards your work. It indicates your readiness for the meeting and your willingness for further communication.
Brand Recall: A business card can also be used as a tool for brand recognition and brand recall. It lets your customer establish a sub-conscious, implicit connection with you and your brand. Looking at your business card reminds them of you and your business. The logo and the color tone strengthens this connection even further.
Convenient and Time-Saver: Evidently, a business card saves a lot of time and effort you and your customer might otherwise have to put into to exchange contact details with each other. Anything that saves your customer’s time would always leave a positive impression of you and your brand.